Online learning from an accredited institution

Social Media Marketing

Heighten engagement, amplify ROI, increase exposure and reach new audiences. This 10-week online course will take your social media from conventional to compelling by teaching you a range of practical tools, strategies and valuable tactics.

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Get a Certificate that’ll boost your CV and elevate the value you add.

Our courses are designed to accelerate opportunities and give a boost to your CV. A Red & Yellow Certificate proves that you have what it takes. The feedback we get from the industry is that many HR practitioners move our grads to the top of the applicant pile.

Human Touch

This online learning experience will be warm and engaging. Our great team will be on hand to guide you through the course and answer any of your questions.

Future-focused

Avoid redundancy in the tech-dominated future. Our courses are designed to harness your uniquely human skills – that set you apart from the machines.

Alumni Benefits

Our online alumni are part of our‘inner circle’, and qualify for discounts on our online courses, special lifestyle benefits and a Talent Management service.

Employability

This online learning experience will be warm and engaging. Our great team will be on hand to guide you through the course and answer any of your questions.

Get a cerficate that’ll give you a compeve edge.

The Red & Yellow Social Media Marketing Course is a 10-week online course. Designed to introduce you to effective social media marketing for your brand or business, the course will give you a practical understanding of the latest in social media platforms, advertising, best practices, tactics and strategies that you can immediately implement.

What you’ll learn:

Understand the potential social media holds for personal branding
Develop content for your brand and create a content calendar
Learn how to implement social advertising campaigns
Know how to use all major platforms, including Instagram, for your brand
Learn how to manage communities and use social media for customer
Use social media to gain business intelligence and develop loyal fans
Know how to measure and optimise your efforts using data analytics

Find Out More When You Download the Information Pack

Course curriculum:

Module 01

Introduction to Social Media

Module 02

Strategy and Planning

Module 03

Implementation: Content

Module 04

Paid Advertising on Social Media

Module 05

Community Relationship Management

Module 06

Reporting and Analytics

Module 07

Social Media (platforms / strategy / advertising)

Module 08

Optimising (Data analytics / Conversion optimisation / Appendix)

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

Meet the team

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Su Little

Online Education Manager

Su Little has over 17 years of both agency and corporate social media, digital, CRM, strategy, e-commerce, experiential events, brand ambassadorship and brand management experience under her belt and is the first South African to be recognised on the global list of Corporate Social Strategists.

Today Su shares her knowledge with leading organisations and learners through mentorship and coaching, reaching far beyond the classroom.

Carmen Schaeffer

Head of academics

Carmen heads up our Academic department and is a design and art direction lecturer. She’s a meticulous detailer with a holistic design aesthetic and a strong focus on typography. Carmen holds a BAFA in Information Design, an MA in Interactive Media Design and a PGDip in Tertiary Education.

As a teacher she knows how to nurture talent and bring out the best in students and is most proud when they win awards, get incredible jobs or start their own businesses using the knowledge and skills they’ve learnt at Red & Yellow.

Daniela d'Hotman

Lecturer

With over 8 years experience in Digital Marketing and Social Media, Daniela is the CEO and Founder of Savvy Social, a Social Media Agency dedicated to helping businesses grow through the savvy use of social media.

Daniela’s true passion is to empower people to become savvy with social media to thrive in the evolving Digital Marketing Industry and loves the power that the space provides, to grow businesses and build personal brands.

I am absolutely loving this course and am pleased to report that I am trying out new things on my own Facebook business profile (@greenroomhoutbay) and have seen an increase in reach, engagement and (yay!) bookings! Very encouraging after a tough winter in the guesthouse business!

Your Content Goes Here, Your Content Goes Here

Over the course of my career, I have always used Red & Yellow as a first filterfor advertising and marketing related hires, looking at the institution’s graduates first. Why? Because they always the ones who had business and commercial understand over the above the advertising and creative side.

Grant Webster, former heavy-hier at Makro, Takealot, Lookn Listen, Tony Kingdom, WeFix